The current international market is the science, technology and brand competition, with the competition from many of brand-name products worldwide , how do we face the huge competition and pressure has already become the most import issue for “Made In China” From the experience of building an international brand, South Korea, Japan build the world's top international brands in a short term, and this led to their industry in a comprehensive manner and growth. The Chinese enterprises have overlooked the brand-building process on behalf of transnational corporations to become a production base, so the brand can not be brought by the huge profits. Enterprises need to develop a global vision, the future is international, China needs to have a well-known international brands. How to brand China a breakthrough? Breakthrough brand strategy: brand value transfer ? Haier, Gree, TCL or Loratech, who can make the Chinese dream come true ?
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